Privacy Policy

Privacy Policy

Last updated: September 2025

Ploj AB (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data of our users. This Privacy Policy explains how we collect, use, share, and protect information when you use the Ploj mobile application (“the App”).

1. Information We Collect

We collect only the information necessary to operate and improve the App:

  • Parent Account Information
    – Parent’s name, email address, login credentials.
  • Child Profiles
    – Information entered by the Parent (child’s first name or nickname, profile picture, challenge progress).
  • User-Generated Content
    – Photos, notes or other material uploaded by the Parent as proof of completed challenges (visible only to the Parent who uploaded it).
  • Usage & Technical Data
    – App interactions, device type, operating system, language, crash logs and analytics (to improve stability).
  • Payment & Subscription Data
    – Subscription status and billing details handled securely by Apple App Store or Google Play.
    – We do not store or process credit card numbers ourselves.
2. How We Use Your Information

We use your information to:

  • Provide and maintain the App’s core functionality.
  • Enable Parents to create and manage child profiles.
  • Track challenge participation and earned screen time.
  • Send important notices, support responses and App updates.
  • Improve, test and develop new features.
  • Comply with legal and regulatory obligations.

We do not use children’s data for marketing or advertising purposes.

3. Legal Basis Under GDPR

Depending on the situation, we process your data on one or more of the following bases:

  • Performance of a contract (to provide the App).
  • Consent (when you upload photos or notes or opt into marketing emails).
  • Legitimate interest (basic analytics, security, App improvement).
  • Legal obligations (accounting, tax, safety).
4. Data Sharing and Processors

We do not sell your personal data. We only share information with:

  • Service Providers / Processors who help us host servers, deliver emails, provide analytics, and process payments. These providers act under our instructions and are bound by data-processing agreements.
  • Legal Authorities if required by law or court order.
  • Business Transfers in the event of a merger, acquisition or sale of assets.

We will provide a current list of processors upon request (info@ploj.app).

5. International users

Although Ploj AB is based in Sweden, the App may be used globally. Whenever data leaves the EU/EEA, we ensure adequate protection through:

  • Standard Contractual Clauses approved by the European Commission, or
  • Other legally recognised safeguards.
6. Data Retention
  • Active Accounts: We retain account and profile data as long as your account is active.
  • Inactive Accounts: We delete or anonymise personal data after 24 months of inactivity (or sooner if requested).
  • User-Generated Content: Deleted immediately when the Parent deletes it or within 30 days after account deletion.

You may request full deletion at any time by emailing info@ploj.app.

7. Data Security

We use appropriate technical and organisational measures to protect your data, including:

  • Encryption of data in transit and at rest.
  • Limited access based on role.
  • Regular security testing and monitoring.
8. Children’s Privacy
  • Ploj is designed for children to use under parental supervision.
  • Only Parents/Legal Guardians may create accounts; children cannot register independently.
  • All challenge-related uploads are restricted to the Parent account and are not shared with third parties.

U.S. Users: We comply with the Children’s Online Privacy Protection Act (COPPA). We collect personal information from children only through their Parent’s verified account and use it solely to provide the App’s functions. Parents may review and delete their child’s information at any time.

9. Tracking Technologies

The App itself does not use browser cookies. However, like most mobile applications, it may use similar technologies to ensure the App functions correctly and to improve your experience. These can include:

  • Local storage on your device (to keep you signed in or store preferences).
  • Analytics SDKs (to understand how features are used and to improve performance).
  • Device identifiers (such as the device’s operating system ID) used only as necessary for the App to operate or to comply with the App Store / Google Play policies.

We do not use these technologies for advertising or profiling without your consent. If we ever introduce optional analytics or advertising features that require consent, we will ask you first.

You can manage or reset permissions in your device settings at any time.

10. Your Rights Under GDPR (and other applicable laws)

You have the right to:

  • Access the data we hold about you.
  • Correct inaccuracies.
  • Request deletion (“right to be forgotten”).
  • Object to certain processing or withdraw consent.
  • Data portability (receive your data in a structured, machine-readable format).
  • Lodge a complaint with your local supervisory authority.

To exercise any of these rights, email us at info@ploj.app. We respond within 30 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally. Significant changes will be notified via in-app message, email, or on our website at least 30 days before taking effect.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, contact us at:

info@ploj.app
Ploj AB (Org. nr. 559390-6810)
Sweden